Blended Blue

Overview

Blended Blue is a consumer brand platform that unifies storefront, editorial content and community engagement behind a single branded experience.

Challenge

Consumer brands usually run commerce, content and community on three disconnected tools, fragmenting both the customer and the data.

Platform

One platform with a product catalogue, editorial system, member accounts and engagement surfaces sharing a single customer record.

Outcome

A distinctive, trademarkable brand name held on the exact-match .com.

Capabilities

• Storefront and checkout
• Editorial content system
• Member accounts
• Community engagement
• Campaign and media management